How to use
Analyze campaign costs, conversions, revenue and profit across two scenarios.
Enter a single currency. Review the method and assumptions displayed with results. Compare copies A into B; change one variable to understand its effect. Save a PDF with inputs, schedules and comparisons.
How is comparison calculated?
Difference is B minus A, as a percentage of absolute A. A zero baseline has no defined percentage. Different durations, risks and terms may make numeric comparisons insufficient to choose an option.